Miami Fashion Photographer
As a child Garrin Evan excelled in the arts, playing drums and guitar, and winning drawing contests. This innate talent drove him towards jobs where creativity mattered. An authentic member of Generation X, Evan worked for Atlantic Records as a talent scout and record store (remember those?) promoter in the 1990’s. He promoted oft forgotten musicians such as Tori Amos and Collective Soul.
Describe your view of the interplay of fashion design and photography. Fashion designers have a unique vision. They know what inspires them to create new products and designs, and how those creations should be positioned in the minds of their target audience. It is up to the photographer to execute a designer’s vision — to bring the designer’s product to life and ultimately create a “need” for it as
opposed to just a “want.”
What is the most challenging part of building a business as a fashion photographer?
The first question many photographers get after taking a great photo is, “What kind of camera do you have?” But
truly amazing photography is never about the gear.
I study this art form day and night. I am constantly flipping through photography books or fashion magazines, visiting art museums, and thinking about how to take my work to the next level. The learning process never ends — nor would I want it to! I enjoy working with different personalities and top model agencies such as Wilhelmina and Elite Models.
Fashion photographer interview
Talk about the importance of details in a fashion shoot.
Well, the details begin with permitting and end at editing. Example of key details include mundane business issues such as location permitting, having insurance, sending a call sheet to talent, and food. Creative details include casting models that match the brand position of my client, creating Mood Boards to guide the creative juices, and choosing key players such as hair, makeup, and fashion stylists.
How is your role similar to a movie director?
In any given shoot, there is much to think about and a lot of problem-solving happening. If it’s an editorial, you have to think about where the publication is going to place the copy. Are you staying true to the concept? Are you doing an effective job of telling the story? For fashion advertising, are you leading the viewer’s eyes to the product you are selling? Are the styling, hair, makeup, model, lighting and location all working in unison to position the brand the way the designer intended?
How do fashion shows impact a new designer’s chance of success?
The designer must see the show as an investment in the business. It’s a great way to put your product out there. You don’t move product by staying in your house and keeping it to yourself. You generate buzz by seizing each and every opportunity to introduce your designs to the world.